Cookie Policy
The cookies Global Marketing Zone uses on its website — essential, analytics, functional — and how to accept, reject, or withdraw consent at any time.
Contents
Last updated · August 2026
2. Types of Cookies We Use
We use three categories of cookies on our website:
- Essential cookies — required for the website to function. They enable core features like saving your cookie consent choice. These cannot be disabled.
- Analytics cookies — collect aggregated, anonymized information about how visitors use our site, so we can improve it. These are only set after you provide consent.
- Functional cookies — enable enhanced functionality, such as remembering your session for live chat or analytics tag delivery (Google Tag Manager). Set only after consent.
4. Google Analytics 4 & Consent Mode v2
We use Google Analytics 4 to understand aggregate traffic patterns on our website. We have implemented Google Consent Mode v2, which means:
- Before you grant consent — Google receives “cookieless pings”: minimal, anonymized data points that do not use cookies and cannot identify you. This allows us to measure basic traffic volumes without setting analytics cookies.
- After you grant consent — full analytics cookies (_ga, _ga_*) are set, and we receive standard aggregated analytics reports.
- If you reject consent — no analytics cookies are set; only cookieless pings continue. You can change your choice at any time using the “Cookie settings” link in the footer.
6. Third-Party Cookies
Some cookies are set by third parties when you interact with their services from our site:
- Google Analytics / Google Tag Manager (Google LLC) — see Google's Privacy Policy and Google's Cookie List.
- WhatsApp — if you click our WhatsApp floating icon, WhatsApp may set cookies on its own domain. See WhatsApp's Privacy Policy.
We do not control these third-party cookies; their use is governed by the respective provider's policies.
7. Updates to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use or in legal requirements. The “Last updated” date at the top of this page will reflect the most recent revision. For material changes, we will re-display the consent banner on your next visit.
Want to talk cookies?
If you're unsure what we track and why, send us a note — we'll walk you through the consent choices and what each one means.