Built 2026. Built for how marketing works now.
A performance-obsessed digital growth partner founded in Hyderabad by Anakali Pawan Kalyan. We treat marketing as an engineering discipline — measurable, iterative, accountable — without losing the creative craft that makes it work.
We started GMZ to fix the gap between what's spent and what's measured.
Global Marketing Zone was founded in June 2026 in Hyderabad by Anakali Pawan Kalyan, after nearly a decade inside performance-marketing teams watching budgets disappear into reports no one read.
The agency was built on a simple frustration: marketing had become a vocabulary contest — 'synergy', 'holistic', 'omnichannel' — while the actual math got quieter. GMZ exists to reverse that. We treat marketing as an engineering discipline: measurable, iterative, and accountable to revenue, without losing the creative craft that makes it work.
We're young as a company and experienced as operators. No bloated retainers, no reports built to hide the numbers. We bring the audit, we name the bets, and we report against the metric we moved.
To make marketing measurable, honest, and accountable — so founders and marketing leaders can trust the numbers they're paying for.
A world where every marketing rupee is traceable to an outcome, and where creative craft and engineering rigor are not in conflict.
Four principles. No exceptions.
The rules we hold ourselves to. They're how we decide what to take on, how to report, and when to walk away.
Numbers over adjectives
If we can't measure it, we won't promise it. Every claim ties to a metric, every report to revenue.
Craft is not optional
Measurement without creative is a spreadsheet. We hold the work to an editorial standard, not a volume target.
Honest reporting
When a bet doesn't work, we say so. Reports that hide the numbers are how agencies lose trust and clients lose money.
Engineer's discipline
Shipping weekly, versioning our work, reviewing on cadence. Marketing treated like infrastructure, not inspiration.
Founded by an operator, run by one.
GMZ is founder-led. The person who reads your audit is the person whose name is on the company.
I'd rather lose a pitch than win one with numbers we can't stand behind. If the work isn't measurable, it isn't done.
Pawan founded GMZ after years running performance marketing for brands where the gap between what was spent and what was measured was the most expensive part of the business. He started GMZ to close that gap — bringing engineering rigor to an industry that had drifted into vocabulary.
The team around the work
Anakali Pawan Kalyan
CEO & Founder
Strategy & growth
The SEO Lead
Head of Search
Technical SEO & content
The Media Lead
Head of Paid
Google & Meta ads
The Creative Lead
Head of Brand
Identity & creative
Honest about being new.
We won't pretend to a decade we don't have. What we bring is operator experience, a weekly cadence, and a method that's already moved numbers for real clients.
0yr
operator experience before GMZ
0
services across Connect · Create · Grow
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industries we know cold
0wk
review cadence — nothing waits a month
Founded
June 2026
Headquarters
Hyderabad, Telangana
Founder
Anakali Pawan Kalyan
Model
Retainer + project, no lock-in
Based in Rangareddy, serving clients across India & remote.
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